This study explores the factors influencing student engagement and behavioral intention towards mobile learning platforms, with a focus on widely used platforms in Indonesia, such as Ruangguru, Zenius, and Quipper. A total of 375 questionnaires were distributed, out of which 363 were deemed valid and used for analysis. The research employed structural equation modeling with partial least squares to analyze the data, aiming to uncover the key determinants driving the adoption of mobile learning. The findings highlight the significant impact of perceived usefulness (PU) on students' attitudes toward mobile learning, emphasizing the crucial role of perceived utility in shaping positive attitudes. However, the study also reveals that the direct influence of PU on behavioral intention towards mobile learning is minimal, suggesting that attitude toward mobile learning plays a critical mediating role in this relationship. Additionally, the study demonstrates that perceived entertainment and facilitating conditions have substantial effects on shaping attitudes and behavioral intentions, underscoring the importance of enjoyment and support systems in fostering student engagement. The structural model developed in this research offers strong explanatory power, providing a comprehensive understanding of the factors that contribute to the success of mobile learning platforms. The insights gained from this study offer valuable guidance for educators and developers seeking to enhance mobile learning experiences and improve educational outcomes through targeted interventions that address these key determinants.