Continuing and professional education units are faced with the constant need to keep pace with dynamic labor markets when assessing program offerings and content. Real-time labor-market data derived from detailed analysis of online job postings offers a new tool for more easily aligning programs to local labor-market demand. The authors describe a…

In spring 2010, institution-wide budget cuts resulted in several layoffs at Framingham State University (FSU), including the position of Associate Dean of the Division of Graduate and Continuing Education (DGCE). In his position as the Associate Vice President for Academic Affairs and Dean of DGCE, Scott Greenberg asked their Vice President for…

Educators, career counseling offices and alumni associations know well the stories of mid-career challenges. Courted by companies at graduation and quickly promoted in early years, well-educated professionals may assume that success will always be theirs for the asking, even if they take time off. It can be equally easy for universities to assume…

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…

Interviews with representatives of three Oregon state universities and three businesses identified important indicators of effective collaborative relationships: continuation and expansion of the relationship, positive course evaluations, referrals of other companies, employee productivity, employee course enrollments, and university income from…

In a partnership model, all members of a higher education institution work together to anticipate and meet students' changing needs, favoring team goals and course improvement. The model should replace traditional mechanistic models emphasizing form over function and regulation over innovation. (SK)