This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)

Examines the steps involved in the development of publications used to promote continuing education programs. It looks at two primary elements: programing (delivering what the public wants) and promotion (telling the public where it is) and how they can work together to produce effective promotional publications. (CT)

A survey of educational programers and of older adult participants in an elderhostel sought to measure the former's expectations and the latter's motivations and preferences. Findings suggest that programers must revise assumptions about older learners, develop new strategies for attracting this market, and increase interactive program planning.…

Attitudes, leadership skills, technical skills, and organizational support make the crucial difference between the reactive and proactive person or organization. These factors create the unique cluster of skills that set the effective continuing educator apart from others. (LRA)

An empirical procedure to determine areas of required development for personnel in three management hierarchies (line, professional, and sales) involves a job analysis of nine key positions in these hierarchies, determination of learning needs for each job function, and development of program curricula for each need. (SK)

Describes residential conference centers, types of center programming, staffing and organization, financial operation of the centers, physical facilities, how technology and electronics have changed the centers, and the effect of competition. (CT)

Describes the cooperative efforts of the University of Vermont's Office of Continuing Education and Instructional Development Center to create a program in outreach development support with the goals of developing new program sequences within academic units for nontraditional students and designing those sequences for adoption across the state to…

From the standpoint that the humanities represent a second change for adult students, the author addresses the issues of noncredit nondegree programs, the organization and funding of continuing education, and the promotion of humanities courses. (SK)

Concerns are expressed about the state of professional continuing education in colleges and universities, particularly with regard to new State licensure laws, the exclusion of extension professionals from the action in many programs, lack of planning for the disadvantaged, and program control by outside professionals. (JT)

Discusses establishing a climate for adult learning, assumptions about adult learning, and factors for a successful continuing professional education program. Provides a checklist to assist the professional education program manager in creating a satisfactory learning environment. This list includes activities to be performed prior to, during, and…

After pointing up the need for communication and cooperation between extension operations conducting professional continuing education and the professional associations of the publics they serve, the author suggests an interdisciplinary brokerage role for the National University Extension Association (NUEA). (JT)