This article discusses the design and implementation of a grassroots culturally and linguistically sensitive program designed to promote the pursuit of higher education among Latino youth. Latinos en Camino al Exito Universitario is an example of a culturally responsive program delivered out of a university counseling center as part of the training for multicultural competency for interns. Participants were 30 middle and high school students with supplementary parental involvement. Although outcome data were limited, positive outcomes included increased knowledge and confidence about college and precollege experiences. This article discusses how the program was developed, from recruitment to implementation, and how it was designed to meet the unique needs of Latino youth. (Contains 1 table.)