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Direct linkKennedy, Emily B.; Miller, Derek J.; Niewiarowski, Peter H. – Creativity Research Journal, 2018
The objective of this study was to test the effect of far-field industrial (i.e., man-made) versus biological analogies on creativity of business professionals from two organizations engaged in the idea generation phase of new product development. Psychological effects, as reflected in language use, were measured via computerized text analysis of…
Descriptors: Creativity, Comparative Analysis, Design, Biology
