Descriptor
Source
| Critical Studies in Mass… | 2 |
Author
| Fiske, John | 1 |
| Rouner, Donna | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
| Opinion Papers | 1 |
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Peer reviewedRouner, Donna – Critical Studies in Mass Communication, 1987
Briefly summarizes the research on television-viewing behavior relevant to news watching. Suggests ways in which research can be conducted to learn more about these habits as well as about active information processing. (JD)
Descriptors: Behavior Patterns, Cognitive Processes, Information Processing, Information Sources
Peer reviewedFiske, John – Critical Studies in Mass Communication, 1986
Argues that television programs must be polysemic to achieve popularity because of the wide variety of subcultures represented in the television audience. Analyzes two scenes from "Hart to Hart" to demonstrate the textual devices that bear the dominant ideology and those that resist it. (JD)
Descriptors: Audience Analysis, Behavior Patterns, Content Analysis, Mass Media Effects
