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Sandeen, Cathy – Critical Studies in Mass Communication, 1997
Finds that "PM Magazine" emphasized and promoted a dominant personal success value system revolving around recognition, achievement, financial success, excitement, and physical attributes. Argues that this value system existed because it appealed to a particular demographic, making the program highly marketable to national advertisers,…
Descriptors: Content Analysis, Higher Education, Mass Media Role, Programming (Broadcast)