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Allor, Martin – Critical Studies in Mass Communication, 1988
Replies to responses (same issue) to the author's "Relocating the Site of the Audience." (MS)
Descriptors: Audience Analysis, Audiences, Communication Research, Interdisciplinary Approach
Peer reviewed Peer reviewed
Morgenstern, Stephanie – Critical Studies in Mass Communication, 1992
Reformulates the audience autonomy debate in epistemological terms. Outlines a model of the audience member as a lay theorist who develops a hierarchically structured theory system that is based on and tested against everyday experience, including experience supplied by the mass media. (PRA)
Descriptors: Audience Analysis, Epistemology, Higher Education, Mass Media
Peer reviewed Peer reviewed
Allor, Martin – Critical Studies in Mass Communication, 1988
Analyzes the status of the audience as a theoretical construct. Argues against the usefulness of a unified conception of audience effects. Develops an epistemological framework for reconstructive theorizations of the concrete structures and practices studied as audience issues. (MS)
Descriptors: Audience Analysis, Audiences, Communication Research, Discourse Analysis