Descriptor
| Advertising | 1 |
| Cultural Differences | 1 |
| Ethics | 1 |
| Global Approach | 1 |
| Intercultural Communication | 1 |
| Persuasive Discourse | 1 |
| Pragmatics | 1 |
| Role Perception | 1 |
| Self Concept | 1 |
| Semiotics | 1 |
| Translation | 1 |
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| Current Issues in Language… | 1 |
Author
| Seguinot, Candace | 1 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedSeguinot, Candace; And Others – Current Issues in Language and Society, 1994
Discusses the identity-forming power of translation in advertising copy. In the marketing of goods and services across cultural boundaries, an understanding of culture and semiotics that goes well beyond both language and design is involved. Translators must understand marketing, the legal jurisdictions of their market, how cultural differences…
Descriptors: Advertising, Cultural Differences, Ethics, Global Approach
