Discusses a project focusing on the misunderstanding and suspicion that greet the practice of translation, especially in the United States and the United Kingdom. This project suggests that translation is viewed with suspicion partly because it produces far-reaching social effects, including the formation of cultural identities. (four references)…

Discusses the power of translation to construct representations of foreign cultures while simultaneously constructing domestic subjects. Foreignizing and domesticating are the two main translation strategies. This article shows how translation forms particular cultural identities, maintains them with a relative degree of coherence, and creates…

Discusses the identity-forming power of translation in advertising copy. In the marketing of goods and services across cultural boundaries, an understanding of culture and semiotics that goes well beyond both language and design is involved. Translators must understand marketing, the legal jurisdictions of their market, how cultural differences…