Descriptor
Source
| Currents | 6 |
Author
| Fisher, Mark A. | 1 |
| Guillebeau, Julie | 1 |
| Lawson, David M. | 1 |
| Ryan, G. Jeremiah | 1 |
| Schreiber, William | 1 |
| Stephen, Arthur | 1 |
Publication Type
| Guides - Non-Classroom | 6 |
| Journal Articles | 6 |
| Reports - Evaluative | 2 |
| Reports - Descriptive | 1 |
Education Level
Audience
| Administrators | 6 |
| Practitioners | 6 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Lawson, David M. – Currents, 1999
In college and university fundraising, mergers and initial public offerings can create donor-deadlines windows of opportunity during which prospective donors can make tax-favored major gifts. Development officers need to monitor their prospects' holdings for these deadlines. Categories of donor prospects to consider and indicators to watch are…
Descriptors: College Administration, Donors, Economic Climate, Fund Raising
Ryan, G. Jeremiah – Currents, 1993
Principles for college market research include (1) only ask relevant questions; (2) ask key questions often; (3) compare responses; (4) ask important questions of many people; (4) keep the research simple; (5) don't cut corners; (6) listen to the customer through focus groups and complaint systems; and (7) share the information with people who can…
Descriptors: Conflict Resolution, Higher Education, Information Needs, Information Seeking
Stephen, Arthur – Currents, 1999
Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…
Descriptors: Case Studies, Change Strategies, College Administration, Comparative Analysis
Fisher, Mark A. – Currents, 1993
It is proposed that market research needn't be formal but can be useful. Suggestions include using a variety of existing information sources; conducting focus groups; using readership surveys of school publications; paying attention to the timing of surveys; and sharing results with others who can use it. (MSE)
Descriptors: Cost Effectiveness, Data Collection, Higher Education, Information Seeking
Guillebeau, Julie – Currents, 1996
Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…
Descriptors: College Administration, Focus Groups, Group Discussion, Higher Education
Schreiber, William – Currents, 1993
College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…
Descriptors: Change Strategies, Higher Education, Information Utilization, Institutional Advancement
