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Foster, John S.1
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Abrams, Deborah Blackmore; Foster, John S. – Currents, 1995
College fundraisers can enhance their planned-gift negotiation by focusing on donor concerns, knowing the variety of gift options available, and presenting them effectively to the prospective donor. With this approach, it is possible to choose the solution that most benefits both donor and institution. (MSE)
Descriptors: Alumni, Donors, Estate Planning, Fund Raising