Five suggestions are made for moving the college public relations program toward more personal communication: (1) study the communication successes and strategies of others; (2) reassess current communication methods; (3) begin building a small-scale constituency-relations program; (4) establish a contact database; and (5) put the best principles…

An endowed chair that is not carefully conceived and fully funded can create problems for institutions of higher education. A well-thought-out policy should guide staff, faculty, and donors concerning level of positions available, minimum donations for each, and titles. Minimum funding figures should be based on predicted endowment income.…