A 4-year study produced workable standards for capturing comparative costs useful to college administrators in fund raising, alumni administration, and public relations. The 51 institutions of higher education that completed the study reported their expenditures and gift income for the years 1985-86, 1986-87, and 1987-88. (MLW)

A national survey found that job changes among 3,322 college advancement professionals are more frequent than in other college administrative areas, but the rate is declining. Data are reported, with analysis, on turnover by functional area (development, alumni relations, public relations, combination), institution type, size of unit, and by…