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The Right Tools for the Right Jobs.
Barbalich, Andrea, Ed. – Currents, 1995
A chart shows the best campus public relations uses for 17 communication techniques: face-to-face contact; phone call, regular mail; electronic mail; special events; a speech; press release; press kit; press conference; television and radio public service announcements; video news releases; promotions and posters; advertising; newsletter;…
Descriptors: Advertising, College Administration, Electronic Mail, Higher Education