College and university public relations specialists find that, to get competitive coverage for their institutions, they must provide the media with instant access to information and understand the way the media operate. Although the computer is useful in expanding contacts, responsiveness and information of real interest are foremost…

Four common difficulties in development and maintenance of a World Wide Web site are those of capturing control of the ever-changing medium and providing product consistency; providing relatively easy and rapid access for users; coping with copyrights when there are so few legal guidelines; and preserving privacy for use of credit cards. Solutions…