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Hay, Tina M. – Currents, 1996
Campus and alumni publications editors from a variety of colleges and universities offer suggestions for coping with issues of editorial control and conflict with administrators and readers, based on personal experiences. Trends in reader attitudes and administrative constraints are examined. Recommendations include editorial advisory boards,…
Descriptors: Administrator Role, Advisory Committees, Alumni, Audience Awareness
Shoemaker, Donna – Currents, 1994
Alumni periodicals can play an important part in a college fund-raising campaign. It captures alumni interest in the institution, provides news about campus events, and can highlight specific campus needs. Such periodicals can cover campaigns in several formats: features, news articles, dedicated section, annual report insert, regular column, or…
Descriptors: Advertising, Alumni, Audience Awareness, Communication Skills
