College and university public relations professionals have cultivated faculty volunteers and developed new ways to bring the classroom to alumni by involving faculty in homecoming, reunion activities; requesting nominations for alumni awards; informing faculty how their participation affects former students; socializing with faculty to discover…

This article proposes that the success of an alumni travel program depends on finding the right faculty leaders. Advice for selecting appropriate faculty includes learning as much as possible about the individual's interests and strengths, matching trips with enthusiastic professors, and considering potential benefits and disadvantages of faculty…

Alumni directors can bring creative ideas to traditional tasks by taking a new look at the problem, being aware of personal creative peaks, seeking perspectives outside the office staff, acknowledging that creativity is an attitude, putting new ideas to work, and having fun. (MSE)

Ideas are offered for targeting groups in college and university fund raising, including reunion class giving, using volunteers, soliciting parent giving, asking faculty and staff to give, and helping students establish an early giving habit. Specific solicitation strategies are provided for each group. (MSE)

The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are…