Provides advice for small alumni offices on how to sponsor an alumni travel program, focusing on booking a travel agent, deciding where to go, using faculty as tour guides or lecturers, making time for alumni office staff to go along, remembering special touches, visiting local alumni, avoiding overt fund raising, and being prepared for problems.…

Fund-raising campaigns among the employees of colleges and universities have been very successful in some cases, and have not only involved both current and retired faculty and staff but have also built institutional unity and led to increased external giving. Examples of institutional campaigns provide insights into the planning of such programs.…

A guide to planning college and university anniversary celebrations that attract the attention of both friends and strangers recommends creating substantive programs related to current public interest; faculty involvement; broad-based and varied programing; media participation; attention to both past and future; and adequate budget. (MSE)

Techniques for more cost-effective college alumni chapter administration include better marketing and communications, regionally tailored periodicals, planning ahead, coordinating spring volunteer training with admissions travel, encouraging faculty participation, using mentors for program development, letting chapters pay expenses, and better use…

IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)