School and college fund raisers are offered suggestions for maintaining the momentum of the annual fund drive while undertaking a capital campaign. Professionals discuss their experiences and offer strategies, which include both clearly communicating the programs' different needs and handling the campaigns separately, and combining appeals to make…

Presents and answers a series of questions about how the college or university development office can prepare for economic uncertainty or downturn, including insulating the major gift operations from economic decline, communicating with the administration, budget cutting, communicating with donors, helping donors cope with financial losses, and…

College alumni associations can use new events management software for effective, innovative event planning. Possible applications are illustrated in the cases of three universities. Information is provided on planning time, budget, hardware and software used, software uses, evidence of event success, and lessons learned. Planning considerations…

Outlines an eight-step approach to launching an integrated college or university marketing/fund-raising program: finding a visionary campus leader; getting presidential support; assembling a three-tier marketing structure; considering new ways of defining quality; developing a marketing "blueprint"; selling the program on campus; embracing…

Campus event planners need to know all they can about the risky business of special-events insurance, including coverage types and options (institutional vs. outside-user, workers' compensation, cancellation/abandonment, nonappearance, weather, death/disgrace, boutique/niche insurance), basic insurance issues, alcohol issues, estimating needs, and…

Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…

A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…