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Goodlick, Julie D. – Currents, 1998
Two models of administering college and university alumni chapters--using volunteers or paid staff--are compared, based on comments from alumni directors who have addressed the issues. A flexible club structure, which integrates a fully structured, chartered-chapter model with two versions of predominantly staff-driven models, is proposed as…
Descriptors: Alumni Associations, College Administration, Comparative Analysis, Higher Education
Christ, Rick – Currents, 1998
College and university fund raisers are encouraged to test various strategies for direct-mail solicitation by comparing variations of five factors that influence direct mail response: copy; timing; package; offer; and list. Suggestions include forming a hypothesis, testing one variable at a time, choosing test and control groups carefully,…
Descriptors: College Administration, Comparative Analysis, Donors, Fund Raising
Ryan, Ellen – Currents, 1994
Five college and university fund-raising professionals discuss ways in which uncoordinated solicitations of gifts from the same prospective donor(s) by different schools or departments can be avoided by planning, coordination, and communication. Advantages and disadvantages of centralized and decentralized administrative approaches are considered.…
Descriptors: Administrative Organization, Centralization, Comparative Analysis, Competition
Hincker, Larry – Currents, 1999
Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…
Descriptors: Administrative Organization, College Administration, Comparative Analysis, Fund Raising
Estey, Gretta P.; Wilkerson, Steve – Currents, 1994
Both centralized and decentralized college or university development programs have advantages, depending on the nature and needs of the institution. Changing program structure may have consequences that reach far beyond fund-raising details. A survey of 10 institutions revealed some common characteristics and many hybrid forms of organization.…
Descriptors: Administrative Organization, Centralization, College Administration, Comparative Analysis
Sabo, Sandra R. – Currents, 1994
College and university fund-raising programs that combine some characteristics of centralization and some of decentralization can be very successful and also pose unique administrative challenges, as illustrated in the experiences of a number of diverse institutions. Collaboration and clear communication are keys to effective administration. (MSE)
Descriptors: Administrative Organization, Centralization, College Administration, Comparative Analysis