Seven personality types, and corresponding work styles, are described and ways to foster their creativity in the context of the college/university advancement office are suggested. Managers are urged to lead staff members to develop talents, allow them to do so, and help them move to the next level of achievement. (MSE)

Alumni directors can bring creative ideas to traditional tasks by taking a new look at the problem, being aware of personal creative peaks, seeking perspectives outside the office staff, acknowledging that creativity is an attitude, putting new ideas to work, and having fun. (MSE)

Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)