Possible changes in U.S. Postal Service rates and services, resulting from a planned restructuring, are discussed. College administrators are encouraged to review mail class use, available discounts, and even the design and quantity of materials mailed out. (MSE)

College public relations professionals offer advice to make the most of a small staff. Ideas include effective use of available technology, media services, and student intern and worker skills; use of external services; carefully planned dissemination of information; staff training in media relations; and setting priorities. (MSE)

Seven personality types, and corresponding work styles, are described and ways to foster their creativity in the context of the college/university advancement office are suggested. Managers are urged to lead staff members to develop talents, allow them to do so, and help them move to the next level of achievement. (MSE)

Five college and university fund-raising professionals discuss ways in which uncoordinated solicitations of gifts from the same prospective donor(s) by different schools or departments can be avoided by planning, coordination, and communication. Advantages and disadvantages of centralized and decentralized administrative approaches are considered.…

Organizers of auctions, fairs, rummage sales, and other fund-raising events at schools and colleges offer suggestions for making sales run smoothly, avoiding burnout, and complying with the law. These include ideas for improving efficiency, using volunteers effectively, making changes to accommodate new situations and conditions, and addressing…

Guidelines for college publications professionals seeking to improve their productivity include these: set priorities; consider the consequences of each project; spend minimal time on trivial tasks; focus on your goal; identify the slowest task, which may limit a project's effectiveness; make appointments; avoid taking work home; and schedule…

Fourteen principles for successful operation of a small collegiate alumni program are presented. They address such issues as planning, setting priorities, making decisions, routinizing procedures, using technology, creating a climate for cooperation and productivity, getting volunteers, keeping staff longer, and maintaining a balance between…

The outspoken new president of the Council for Advancement and Support of Education (CASE) intends a rapid evolution of services for the organization, including better education for advancement professionals in higher education, more varied and technologically rich delivery methods, better use of technology in all areas, closer ties among…

Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)

Suggested strategies for running a more effective college alumni program include effective calendar organization; careful staff utilization; administrator visibility; increased efficiency; effective use of alumni volunteers and student workers; good office communication; broad information dissemination across campus; consistent use of priorities;…

College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…