Advancement staff at the private Potomac School (Virginia) has evolved from a part-time volunteer to a six-woman team. The program has achieved high productivity and substantial success. The management style is characterized by teamwork, enthusiasm, mutual support, personal loyalty to the school, and some specialization. Volunteers are welcomed.…

School and college fund raisers are offered suggestions for maintaining the momentum of the annual fund drive while undertaking a capital campaign. Professionals discuss their experiences and offer strategies, which include both clearly communicating the programs' different needs and handling the campaigns separately, and combining appeals to make…

Organizers of auctions, fairs, rummage sales, and other fund-raising events at schools and colleges offer suggestions for making sales run smoothly, avoiding burnout, and complying with the law. These include ideas for improving efficiency, using volunteers effectively, making changes to accommodate new situations and conditions, and addressing…

Six examples of ethical conundrums in college fund raising are used to illustrate how different advancement professionals in private elementary/secondary and higher education would handle ethical problems. Issues addressed include competition between institutions, prejudice, personal privacy, scandal, and conflict of interest. (MSE)

For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…

The departure or death of an important college or school fund raiser can threaten campaign morale and momentum. The experiences of development programs in such situations illustrate a variety of strategies for management, including good record keeping and institutional communication, teamwork, assuming business as usual, having two people in…

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…