Topics under consideration for federal and state legislative action that may affect higher education are outlined, including research funding, support for National Endowment for the Arts and National Endowment for the Humanities, student aid funding, job training reduction, deregulation of telecommunications, accountability measures, Medicare and…

College public relations and government relations officers have traditionally come from different backgrounds and have different ways of communicating. In future, they must work together to preserve and enhance quality, despite increased competition for state and federal support. Successful institutions have cultivated such cooperation. Approaches…

Predicts the nature of college fund-raising campaigns in 2007, based on recent trends. Notes that campaigns will be shaped by student enrollment growth, competition for diminishing public dollars, and polarization of American incomes. Argues that campaigns should only be long enough to meet objectives, fit within a long-range advancement plan, and…

Creative approaches of four institutions to endowment fund raising are described, including incentives for endowing chairs (Cornell University, New York), endowed football team positions (University of Southern California), a federal challenge grant (Green River Community College, Washington), and financial aid endowments by alumnae (Marlborough…