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| Sevier, Bob | 1 |
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Sevier, Bob; Drew, Catherine – Currents, 1991
Geodemographics can pinpoint potential college students, increasing the cost effectiveness of recruiting processes for many institutions. The geodemographic analyst should be able to produce penetration reports, lifestyle profiles, high school profiles, maps, and zip code ranges. Costs vary greatly, and the result is information that the college…
Descriptors: College Students, Cost Effectiveness, Demography, Geographic Distribution
Ryan, Ellen – Currents, 1991
The relative success of a college fund-raising campaign in the current uncertain financial climate depends on (1) whether the college is in an economically troubled area; (2) how far the institution is into its campaign; and (3) base of giving (whether corporate, middle-income individual donors, or old money in other fields). (MSE)
Descriptors: Donors, Economic Factors, Fund Raising, Geographic Distribution
Crane, Patti – Currents, 1991
Geodemographic analysis offers colleges a description of student or donor prospect groupings, and direction on finding more of them. However, the method only complements careful use of other resources such as internal yield and retention information, matriculant and nonmatriculant surveys, national and longitudinal data services, focus groups, and…
Descriptors: College Students, Demography, Donors, Fund Raising
Axelrod, Susan; And Others – Currents, 1991
Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…
Descriptors: Fund Raising, Geographic Distribution, Higher Education, Institutional Advancement
Williams, Roger L. – Currents, 1992
A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…
Descriptors: Costs, Fund Raising, Geographic Distribution, Goal Orientation
Perkins, Claranne – Currents, 1992
A study investigated the type, activities, and regional context of alumni associations at 124 2-year colleges. Results indicate the most successful programs had more staff and fiscal resources, were well established, had fewer alumni in the area, were not members of the National Council for Resource Development, and emphasized personal…
Descriptors: Administrative Organization, Alumni, Alumni Associations, Competition
