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| Currents | 3 |
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| Administrators | 3 |
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Buchanan, Peter McE. – Currents, 1991
The president of the Council for the Advancement and Support of Education talks about why college advancement officers need to rethink, restructure, and communicate better about their fund-raising campaigns, in light of public perceptions that the institutions are greedy and not managing resources efficiently. Emphasis is on carefully defining…
Descriptors: Fund Raising, Higher Education, Information Dissemination, Objectives
Williams, Roger L. – Currents, 1992
A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…
Descriptors: Costs, Fund Raising, Geographic Distribution, Goal Orientation
Hopkinson, Deborah – Currents, 1991
Advice for the college scholarship administrator in dealing with donors include conveying clear policies, avoiding restrictions, setting minimum endowment levels, educating estate professionals, publicizing scholarships, and having donors meet recipients. Suggestions for handling internal tasks include simplified administration, clear fees policy,…
Descriptors: Administrative Policy, College Students, Computer Oriented Programs, Costs
