Principles for college market research include (1) only ask relevant questions; (2) ask key questions often; (3) compare responses; (4) ask important questions of many people; (4) keep the research simple; (5) don't cut corners; (6) listen to the customer through focus groups and complaint systems; and (7) share the information with people who can…

Institutional development research officers are problem solvers who can take a kernel of information about individuals and create a profile of their lifestyle and finances that provides fund raisers with a beginning point for contact. In turn, fund raisers in the field often can provide researchers with new information for profiling. Program…