There are ways to fire an unproductive volunteer and still do minimal damage to both the volunteer and the alumni association, but an ounce of prevention is advocated. Some types of volunteers that might cause problems are identified and advice on what to do when dismissing a volunteer is provided. (MLW)

The editor of Boston University's alumni magazine who orchestrated its redesign and extended its appeal to Boston's general public is interviewed about the strategies used and the response of both the university and the city community. (MSE)

The same care must go into recruiting volunteers as paid personnel. Once the right volunteers have been recruited, there needs to be a systematic approach to retaining and rewarding them. A guide to obtaining, training, and maintaining, the best alumni volunteers is presented. (MLW)

An interview with Philip Kotler, the Harold T. Martin Professor of Marketing at Northwestern University, is presented. Three approaches to marketing are identified: product-oriented, hard-sell, and building satisfaction in a long-term clientele. (MLW)

In a panel format, experienced college publications editors and development professionals discussed their responses to three scenarios describing clashes between alumni magazine staff and development officers: writing donor profiles; reporting negative campus news; and publishing campaign materials in the alumni magazine. Excerpts of the…

Suggestions are offered to the college alumni editor for making an interview with the institution's chief executive officer (CEO) easier and more productive. Recommendations stress the importance of attitude, punctuality, preparation, use of listening skills, and professional demeanor. (MSE)