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Collins, Walt; Hincker, Lawrence; Yoe, Mary Ruth; Loyless, Darrell – Currents, 1999
In a panel format, experienced college publications editors and development professionals discussed their responses to three scenarios describing clashes between alumni magazine staff and development officers: writing donor profiles; reporting negative campus news; and publishing campaign materials in the alumni magazine. Excerpts of the…
Descriptors: Administrator Attitudes, Alumni, College Administration, Donors
