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Wylie, Peter B. – Currents, 1999
Statistical modeling provides a method for colleges to use alumni-development information to create an equation predicting who is likely to respond positively to fund-raising appeals. This can make fund raising more cost-effective, provide higher returns on minimal investment, provide results quickly, and improve competitiveness. Resources…
Descriptors: College Administration, Cost Effectiveness, Fund Raising, Higher Education
Hincker, Larry – Currents, 1999
Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…
Descriptors: Administrative Organization, College Administration, Comparative Analysis, Fund Raising
Sandberg, J. Robert – Currents, 1985
Institutions can capitalize on the ties alumni and friends have to a particular unit of the university. The question of how to organize fund-raising efforts both to take advantage of this loyalty and to get individual units more involved is discussed. Four models are described. (MLW)
Descriptors: Centralization, College Administration, Decentralization, Fund Raising
Desmond, Richard L.; Ryan, John S. – Currents, 1985
A blended system strikes a balance between centralized and decentralized fund-raising. Fund-raising should concentrate on serving the needs of people, not just on raising dollars. (MLW)
Descriptors: Centralization, College Administration, Decentralization, Fund Raising
Leslie, Larry L.; Ramey, Garey W. – Currents, 1985
The more that is known about what appeals to alumni, nonalumni, businesses, and other types of organizations, the more institutions will know which traits to stress in fund-raising appeals. Year-to-year variations in the amounts of money given to education by different groups were studied. (MLW)
Descriptors: Alumni, College Administration, Donors, Educational Finance
