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Model Behavior.

Wylie, Peter B. – Currents, 1999

Statistical modeling provides a method for colleges to use alumni-development information to create an equation predicting who is likely to respond positively to fund-raising appeals. This can make fund raising more cost-effective, provide higher returns on minimal investment, provide results quickly, and improve competitiveness. Resources…

Descriptors: College Administration, Cost Effectiveness, Fund Raising, Higher Education

Finding the Perfect Fit. Five Ways To Structure the Communications Office.

Hincker, Larry – Currents, 1999

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

Descriptors: Administrative Organization, College Administration, Comparative Analysis, Fund Raising