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Dibbert, Douglas S. – Currents, 1991
A survey of 648 United States and Canadian colleges and universities concerning their alumni education programs revealed that, although programs vary greatly, the most prevalent types are campus nonresident, foreign travel-study, and on-campus resident programs. In many cases, alumni office and continuing education divisions cosponsor programs.…
Descriptors: Adult Programs, Alumni Education, College Programs, Continuing Education
Moore, Robert M. – Currents, 1999
A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…
Descriptors: Alumni, College Administration, College Applicants, College Planning