A story on the wire services puts an institution's name before editors and news directors at media outlets all over the state and region and maybe even across the nation. To get potential stories onto the wires, the development officer needs to have sound news judgment, the ability to write clearly, and tact. (MLW)

A variety of strategies for college public relations professionals to improve communication with the news media is offered, based on the experiences of a number of institutions. They include providing a workshop about the institution for reporters, personal contact between administrators and reporters, making information about the institution…