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Heemann, Warren – Currents, 1990
Highlights of 1989-90 for the Council for Advancement and Support of Education are reviewed, including record-breaking conferences, growth of programs for independent elementary and secondary schools, a newsletter for two-year colleges, more and better publications, information services, institutional and public-affairs services, larger…
Descriptors: Administrators, Conferences, Elementary Secondary Education, Group Membership
Osborn, Kathy – Currents, 1995
Alumni programs can involve more minority group members by focusing on constructive change for the benefit of future alumni. Administrators should challenge minority alumni to participate, have strategies to deal with concerns and complaints, determine campus commitment to diversity, and send appropriate messages to alumni. (MSE)
Descriptors: Alumni, Alumni Associations, College Administration, Cultural Pluralism
Crockett, David J. – Currents, 1997
The Internet and other technological tools are rapidly becoming an expected means of communication for college and university public relations offices. Making this transition requires conquering fears of new technology, building on existing staff public relations skills, reorganizing operations to accommodate new tasks, enjoying the new…
Descriptors: Change Strategies, Computer Uses in Education, Higher Education, Information Dissemination
Schreiber, William – Currents, 1993
College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…
Descriptors: Change Strategies, Higher Education, Information Utilization, Institutional Advancement