The Princeton Parents Project, a survey of Princeton parents, is described. The project was designed to strengthen communication with and activities for parents of undergraduates, and to acquire information that would be helpful to other institutions. (MLW)

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…