College programs targeting parents as potential donors are discussed. Factors to be considered in program development, such as finding the right constituency, approaching them, program budgeting, and incorporating the program into others, are examined. Benefits of such programs are seen as substantial. (MSE)

Parents can offer a college time, loyalty, and money. Leading roles currently played by parents in campus programs include recruiter, career counselor, political supporter, and fundraiser. Keeping track of parents, organizing and orienting them as volunteers, funding the programs, and assessing the efforts' effectiveness are important elements.…