Parents represent a major but largely neglected source of annual, capital, and deferred gifts. An important dividend of any effective parents program will be the volunteers it turns up. These volunteers can help with fund raising. (MLW)

The Princeton Parents Project, a survey of Princeton parents, is described. The project was designed to strengthen communication with and activities for parents of undergraduates, and to acquire information that would be helpful to other institutions. (MLW)

College programs targeting parents as potential donors are discussed. Factors to be considered in program development, such as finding the right constituency, approaching them, program budgeting, and incorporating the program into others, are examined. Benefits of such programs are seen as substantial. (MSE)

A parent orientation program at San Diego State University is described. Parents orientations are scheduled in conjunction with a freshman orientation and advising program sponsored eight times a year. A program evaluation form is included in the parents' handouts. (MLW)

Parents can offer a college time, loyalty, and money. Leading roles currently played by parents in campus programs include recruiter, career counselor, political supporter, and fundraiser. Keeping track of parents, organizing and orienting them as volunteers, funding the programs, and assessing the efforts' effectiveness are important elements.…