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Matros, Michael – Currents, 1996
Anecdotes of college and university public relations problems and experiences illustrate 10 principles in managing campus controversy. Issues discussed include promptness of dissemination, accuracy of information, deciding how much of the story needs to be told, establishing a relationship of trust with the media, educating faculty about media…
Descriptors: College Administration, College Faculty, Communication Skills, Conflict Resolution
Barbalich, Andrea – Currents, 1995
Nine campus public relations professionals offer solutions and strategies to address three campus communication dilemmas: (1) display of a controversial student photograph; (2) a state budget scare; and (3) a rape on campus. (MSE)
Descriptors: Administrator Role, College Administration, College Environment, Communication Problems
Schreiber, William – Currents, 1993
Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…
Descriptors: Activism, Animals, Case Studies, College Administration
