Potential uses of computers in alumni office administration are discussed, including management and manipulation of numbers, calendar maintenance, events management, and communications, and tips for implementing a computerized system effectively are provided. (MSE)

Five college presidents who were previously development officers tell what they have learned about the roles, including the importance of maintaining a vision for the campus; pressure on a college president to succeed in many areas and difficulty of scheduling; and the crucial role of mutual support in the development effort. (MSE)

College and university fund raisers are encouraged to test various strategies for direct-mail solicitation by comparing variations of five factors that influence direct mail response: copy; timing; package; offer; and list. Suggestions include forming a hypothesis, testing one variable at a time, choosing test and control groups carefully,…

Strategies for recruiting and keeping alumni for college volunteer programs address specific issues: demands on personal time; length of assignment; accommodating spouses and divorced alumni; generation gaps; advancing technology; economic climate; occupational and geographic mobility; and competition with other organizations for volunteers' time.…

College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…