Some colleges and universities have found that alumni prefer to have ownership of their alumni association, and such a membership program can raise revenues for the institution while providing a valuable communication tool. A strong dues program can work well with an annual giving campaign. A variety of membership structures is possible. Details…

Strategic planning for the Council for Advancement and Support of Education includes creation of an information system, establishment of local chapters, emphasis on professional development, improvement of minority-group representation, review of governance, development of a marketing plan, expansion of public support of education, and adaptation…

The University of Missouri's alumni association is using technology to recruit new members, increase retention, and provide benefits and services. Examples include the use of members' electronic mail for communication, use of personal barcodes on membership renewal notices, and automatic membership renewal using credit and debit accounts. (MSE)