The University of Missouri's alumni association is using technology to recruit new members, increase retention, and provide benefits and services. Examples include the use of members' electronic mail for communication, use of personal barcodes on membership renewal notices, and automatic membership renewal using credit and debit accounts. (MSE)

Creative approaches of four institutions to endowment fund raising are described, including incentives for endowing chairs (Cornell University, New York), endowed football team positions (University of Southern California), a federal challenge grant (Green River Community College, Washington), and financial aid endowments by alumnae (Marlborough…