Online college alumni magazines should have a different format and construction than print magazines. Online magazines are best suited as quick-stop information services that supplement but do not duplicate the print periodical. The approaches taken by the University of Chicago (Illinois), University of Massachusetts Amherst, and Middlebury…

Periodicals editors at higher education institutions constantly confront financial pressure. Some strategies used to pair expenses or raise revenue include consolidating two or more periodicals, pruning mailing lists, trimming printing and postage costs, selling advertising, and pursuing voluntary subscription programs. (MLW)

Five innovative programs found at entrepreneurial alumni associations around the country are described including: camps and vacation centers, sports newsletter, book publishing, audio tapes, and seminars.