Descriptor
| Donors | 1 |
| Financial Needs | 1 |
| Fund Raising | 1 |
| Higher Education | 1 |
| Institutional Advancement | 1 |
| Marketing | 1 |
| Private Financial Support | 1 |
| Program Descriptions | 1 |
| Proposal Writing | 1 |
Source
| Currents | 1 |
Author
| Murphy, Mary Kay | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Audience
| Administrators | 1 |
| Practitioners | 1 |
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Murphy, Mary Kay – Currents, 1985
The case statement ranks as the most important piece of literature in a fund-raising campaign. It describes the purpose, program, and financial needs of the institution. Ways to approach writing case statements are provided. (MLW)
Descriptors: Donors, Financial Needs, Fund Raising, Higher Education
