Descriptor
| Higher Education | 8 |
| Program Descriptions | 8 |
| Student Recruitment | 8 |
| College Admission | 6 |
| College Students | 4 |
| Public Relations | 4 |
| Alumni | 3 |
| Enrollment | 3 |
| Marketing | 3 |
| Minority Groups | 3 |
| College Bound Students | 2 |
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Source
| Currents | 8 |
Author
| Halpern, Sheldon | 1 |
| Hay, Tina M. | 1 |
| Moss, Nancy | 1 |
| Moultrie, Anne Johnson | 1 |
| Myers, Judith G. | 1 |
| Myers, Judy | 1 |
| Provencio, Ricardo B. | 1 |
| Rosenblum, Jesse H. | 1 |
| Rubins, Debra L. | 1 |
Publication Type
| Journal Articles | 8 |
| Reports - Descriptive | 8 |
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| Practitioners | 3 |
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| SAT (College Admission Test) | 1 |
What Works Clearinghouse Rating
Moultrie, Anne Johnson – Currents, 1987
Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)
Descriptors: Alumni, Black Students, College Admission, College Students
Myers, Judy – Currents, 1988
Before alumni can identify prospective students, the admissions and alumni offices have to forge a partnership, considering the other's goals and problems. A program for alumni/admissions volunteers has two purposes: to extend the reach of the admissions office and to give alumni a chance to serve. (MLW)
Descriptors: Administration, Alumni, College Admission, College Students
Rubins, Debra L. – Currents, 1985
The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)
Descriptors: College Admission, College Applicants, College Bound Students, High School Students
Myers, Judith G. – Currents, 1985
When the product is education, enthusiastic college students make ideal salespeople. Student recruiters use various marketing strategies including helping with recruitment literature; hosting visitors; and telephoning, writing, or visiting interested students. Some sales techniques are described. (MLW)
Descriptors: College Admission, College Bound Students, College Students, Higher Education
Opening Doors: Three Institutions Strengthen Their Recruitment Efforts to Welcome Hispanic Students.
Provencio, Ricardo B. – Currents, 1990
Strategies to recruit Hispanic students at Vassar College, California Lutheran University, and Arizona State University are described. Some suggestions include find out what current students think so you'll know your strengths, develop ongoing relationships with high schools with significant Hispanic populations, work with families, etc. (MLW)
Descriptors: College School Cooperation, College Students, Higher Education, Hispanic American Students
Moss, Nancy – Currents, 1990
As the shrinking pool of applicants forces colleges to adapt new approaches to recruiting, media campaigns are emerging as an effective way to send key messages to target audiences. Media relations can lend credibility (news coverage is considered more credible than advertising); save money; reach targeted areas; and communicate key themes. (MLW)
Descriptors: College Admission, Enrollment, Higher Education, Institutional Advancement
Halpern, Sheldon; Rosenblum, Jesse H. – Currents, 1986
IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)
Descriptors: Admission Criteria, College Admission, College Environment, College Faculty
Hay, Tina M. – Currents, 1990
A growing number of alumni associations have begun chartering subgroups to cater to special interests. Special alumni groups can develop around a variety of interests but a growing number of institutions are fostering groups tailored exclusively to minorities--particularly Blacks, Hispanics, Native Americans, and Asian Americans. (MLW)
Descriptors: Alumni, Alumni Associations, American Indians, Asian Americans
