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Cheney, Carol | 1 |
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Cheney, Carol – Currents, 1995
For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…
Descriptors: Elementary Secondary Education, Fund Raising, Graphic Arts, Higher Education