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Buchanan, Peter McE. – Currents, 1991
The president of the Council for the Advancement and Support of Education talks about why college advancement officers need to rethink, restructure, and communicate better about their fund-raising campaigns, in light of public perceptions that the institutions are greedy and not managing resources efficiently. Emphasis is on carefully defining…
Descriptors: Fund Raising, Higher Education, Information Dissemination, Objectives
