Successful campus public relations requires: (1) segmenting the mass audience into categories according to demographics, interest, lifestyles, and other factors; (2) analyzing how members of each segment respond to various messages and media; and (3) designing a campaign tailored to specific segments of the general audience. (MSE)

A 10-step approach to detailed planning, organization, and promotion of class reunions is presented. Steps include plan adequate lead time, centralize leadership, develop an overall plan, outline promotional efforts, develop a budget, develop a checklist for the event, structure the reunion weekend, and coordinate the weekend. (MLW)

Experience at Washington University (Missouri) illustrates the importance of careful media relations planning, including pinpointing what the institution wants to accomplish, establishing ground rules, and working with the institution's communications team to draw up a media relations plan. Planning steps are outlined. (MSE)

The challenge for fund raising for fine arts programs is to draw the needed donors from the general community. More and more institutions are showing off their institutions' cultural achievements and attracting recognition for them. (MSE)

A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)

Planning a college president's inaugural ceremony is discussed. A timeline, an invaluable tool for planning an inauguration, is provided.(MLW)

This article presents an interview with Robert Deware, associate professor of organization behavior at Northwestern University in Evanston, Illinois, who offers advice on setting up and managing a university public relations office. It focuses on issues of office size, staffing, structure, and strategy. (MDM)

Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)

Basic principles of designing a reunion gift program include beginning small, researching class prospects, gathering volunteers, determining the financial goal, communicating needs and intentions, organizing volunteers, advertising well, and making the donation at the reunion a major event. More ambitious plans can be tied into the program later.…

Many institutions have adopted the guidelines on AIDS in "The General Statement on Institutional Response to AIDS," written by the American Council on Education in cooperation with the American College Health Association. Three steps for developing a campus response include designate campus committee, develop education program, and…

Suggestions for creating a memorable inauguration of a campus chief executive officer include careful attention to public relations goals, forming an effective committee, creating a realistic budget, developing an ambitious media strategy, and following up with thank-yous and archival records. Involvement of faculty, staff, alumni, and students,…

Steps in developing a major college donor weekend program are outlined, including goal setting; tailoring events to reflect the best the institution has to offer; drafting an appropriate guest list; calculating costs; dealing with common problems such as low attendance, damaging media coverage, and guest list errors; and getting feedback. (MSE)

Fund-raising campaign experience at the University of Iowa Foundation suggests that attention to three planning areas (the intended audience, budget, and project requirements) and seven kinds of materials (campaign name and logo, case statement, letterhead, pledge form, return envelope, folder, and carrier envelope) facilitate program…

The Princeton Parents Project, a survey of Princeton parents, is described. The project was designed to strengthen communication with and activities for parents of undergraduates, and to acquire information that would be helpful to other institutions. (MLW)

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…