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Clotfelter, Susan – Currents, 1990
Steps in developing a major college donor weekend program are outlined, including goal setting; tailoring events to reflect the best the institution has to offer; drafting an appropriate guest list; calculating costs; dealing with common problems such as low attendance, damaging media coverage, and guest list errors; and getting feedback. (MSE)
Descriptors: Donors, Fund Raising, Higher Education, Program Administration
Larson, Wendy Ann – Currents, 1990
The University of Notre Dame (Indiana) fund-raising program uses first-class transportation and hospitality in major donor weekends. Features include careful research, personalized correspondence, transportation provided by trustee-owned private planes, scheduled ground transportation, accommodations, information packets, and a weekend of…
Descriptors: Air Transportation, Case Studies, Donors, Fund Raising