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Reports - Evaluative | 5 |
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Dove, Kent E. – Currents, 1985
An institutional development audit is a comprehensive evaluation of a program, its operations, and its people. Information is analyzed to assess: institutional mission, personnel and organizational structure, financial resources, program management, communication, and overall program effectiveness and efficiency. (MLW)
Descriptors: Development, Fund Raising, Higher Education, Institutional Advancement
Goldgehn, Leslie A. – Currents, 1985
Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)
Descriptors: Higher Education, Institutional Advancement, Marketing, Needs Assessment
Hollister, Peter – Currents, 1985
A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)
Descriptors: Higher Education, Institutional Advancement, Program Administration, Program Effectiveness
Currents, 1990
An experienced university fund raiser discusses the staff's role in dealing with potential donors, including developing donor awareness, knowledge, interest, involvement, and commitment; maintaining constant contact; using an effective tracking system to manage, coordinate, communicate, and stimulate major fund-raising activity; and encouraging…
Descriptors: Donors, Fund Raising, Higher Education, Interpersonal Relationship
Outhouse, William L. – Currents, 1991
An institutional advancement administrator draws on experience running an office with limited resources to offer suggestions to others, including putting basics in place first, then fine-tuning them, and developing a do-everything publication, a plan for special events and fund-raising, an annual giving structure, and a strong core of volunteers.…
Descriptors: Fund Raising, Higher Education, Institutional Advancement, Program Administration
Clotfelter, Susan – Currents, 1990
Steps in developing a major college donor weekend program are outlined, including goal setting; tailoring events to reflect the best the institution has to offer; drafting an appropriate guest list; calculating costs; dealing with common problems such as low attendance, damaging media coverage, and guest list errors; and getting feedback. (MSE)
Descriptors: Donors, Fund Raising, Higher Education, Program Administration
Van Deun, Bryan – Currents, 1988
An audit can give easy-to-understand indicators of how the various parts of an alumni association are doing. Prepare for an audit by: identifying goals and the areas that are most symbolic of the well-being of the organization, and quantify what to measure. (MLW)
Descriptors: Alumni, Alumni Associations, Audits (Verification), Higher Education
Wallach, Van – Currents, 1996
Five veteran college alumni directors share strategies for creating an effective association: deciding what program aspects must be measured; assessing the program realistically; listening to customers; stretching program resources to hold down cost and work more efficiently; and remembering the value of the human touch in program design and…
Descriptors: Administrator Attitudes, Alumni, Alumni Associations, College Administration
McGannon, J. Barry – Currents, 1992
Although volunteers serve many useful functions in fund raising, soliciting gifts should be left to staff. Volunteers are hard to recruit, keep, motivate, are unreliable, lacking in expertise, and they can balk at the realities of development tasks. Development offices should carefully think through the appropriate roles for these individuals.…
Descriptors: College Administration, Fund Raising, Higher Education, Institutional Advancement
Rillera-Martinez, Lyric A. – Currents, 1991
The University of Arizona's experience with a small-scale fund-raising project to establish a memorial scholarship illustrates that the development office's efforts in guiding a motivated group of donors can pay off. Planning elements included establishing a team, delegating tasks, handling mail and telephone calls, generating enthusiasm, and…
Descriptors: Donors, Fund Raising, Higher Education, Program Administration
Rankin, Laird; Rodriguez, Dan – Currents, 1992
Arguments for and against formal alumni chapters are outlined. Pros include increased membership, better leadership, and strengthened development potential; cost effectiveness is possible. Cons include direct and indirect costs; informal alumni structures are seen as equally effective. (MSE)
Descriptors: Agency Role, Alumni Associations, Cost Effectiveness, Costs
O'Shea, Catherine L. – Currents, 1993
Advice to help a college or school development officer work effectively with a new chief executive officer includes participating in the search, making early contacts with the new administrator, coordinating working styles, keeping staff informed and comfortable with new processes, and launching new fund-raising initiatives as soon as possible.…
Descriptors: Administrator Role, College Presidents, Cooperation, Fund Raising
Todd, Barbara Tipsord – Currents, 1992
The administration's adviser to the Illinois State University Student Alumni Council examines the benefits of student participation in alumni affairs, outlines some considerations in the creation and development of a new student alumni program, and suggests program possibilities for different constituencies, including alumni, students, future…
Descriptors: Administrator Attitudes, Administrator Role, Alumni Associations, College Administration
Perkins, Claranne – Currents, 1992
A study investigated the type, activities, and regional context of alumni associations at 124 2-year colleges. Results indicate the most successful programs had more staff and fiscal resources, were well established, had fewer alumni in the area, were not members of the National Council for Resource Development, and emphasized personal…
Descriptors: Administrative Organization, Alumni, Alumni Associations, Competition
Scalzo, Teresa – Currents, 1993
College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…
Descriptors: Alumni Associations, Career Planning, Graduate Surveys, Higher Education
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